Millie has fast established herself as an inspiring woman in the fields of fashion, fitness and beauty. With just under 2 million followers on social channels, Mackintosh shares her every day life with the online world; from her fashion inspiration and beauty must haves to her dedicated training plans.
Millie has curated two collections under her own brand, with her third to launch in July 17. The brand originally launched exclusively with ASOS and still stands as their number three top selling brand on the site, after only one season at retail - a phenomenal start for a brand.
The fashion industry is quick to support the rising star, with the likes of Grazia, Vogue and InStyle championing her sense of style and her collections.
Inspiration is drawn from 'rebellious British femininity'. Dresses are a key category as they continue to be a huge success. There are also additions of key outerwear pieces, feminine tailoring, knitwear with strong bespoke prints.
Target audience is aimed internationally with competitive price points so not to alienate the younger customer which is already established. Higher price points can be appreciated through the key attention to detail - a new strength of the collection.